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‘America First’ clashes with heavy-handed Korea: US companies at odds with Korean regulators

Recent developments in U.S.-Korea economic relations have spotlighted longstanding concerns among American investors and business leaders regarding Korean regulatory practices. In a closed-door deposition by the U.S. House Judiciary Committee involving executives from Coupang, a U.S.-based e-commerce giant operating in South Korea, allegations erupted over possible discriminatory treatment of American tech companies. The session yielded no immediate sanctions, yet the episode has kept tensions simmering. It has amplified broader U.S.-Korea economic frictions, with Rep. Tim Burchett capturing the mood bluntly on social media: “I’m fed up with the South Korean government’s discriminatory targeting of American companies. If their businesses can sell here, ours should be able to compete fairly over there.” At the heart of the matter is the claim that Korean regulations disproportionately burden U.S. companies while treating domestic conglomerates and Chinese competitors more favorably. Whether or not these allegations are fully substantiated, the perception alone carries real conse

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